Conversion Up – Returns Down
The numbers don’t lie. Shoppers who see a video when they’re shopping for a product are more likely to buy* - and the video content shoppers search for most comes from fellow shoppers. User-generated video reviews bring products to life and put reviewers on-screen where the shopper can trust what they see and know what they’re buying – so conversions are up and returns are down. The Criteek Talent Team works with reviewers to make sure they publish feature-specific reviews that shoppers can use. The Criteek Quality Team certifies that every review we syndicate for commercial use. Merchant is happy. Shoppers are happy. Welcome to Criteek.