The Myth of Content Marketing
Whoever came up with the idea of content marketing clearly didn’t have to create any. Creating compelling video content for all your products is time consuming and expensive and not what you do. And even if you can do it – will shoppers trust it? So - where is it supposed to come from? That’s easy! It should come from the source shoppers trust most – other shoppers. Why pay steep agency fees to create content when you can offer shoppers authentic, engaging video reviews from trusted top reviewers at the point of sale? If you believe that the Voice of the Shopper is the key to success, Criteek is an online dashboard where you can take control of your marketing destiny. You won’t need an army of content marketers to give shoppers what they want – you can dial it up any old time. Welcome to Criteek.